Friday, October 19, 2007

Kiss That Frog!

Kiss that frog!
One ingenious networker applied the frog kissing principle to network marketing. The message is hands on, and this old MLM fairytale is entitled Network Marketing and Frogs. The tale goes something like this:You’ve got to kiss a lot of frogs to meet a prince.That’s the job and you’ve got to kiss’em.You can’t mail them a kiss.You can’t stay in the office and wait for them to hop in and kiss you.You can’t let advertising change them into princes.You can’t ask your secretary to kiss them.You can’t kiss the same one 40 times.You can’t spend all of your time in kissin’ school.You’ve got to spend time with frogs and you’ll find them out there in the marshes.Then … when you find one … you’ve got to make contact.Remember, kissing is a contact sport.That is, if you really want to meet a prince.In other words, in a high tech-high touch world, high touch wins every time. One of the great networking trainers, David Stewart, likes to say that, although the follow up on decisions is often driven by logic, people make decisions based on emotion. Think about it for a second. He’s right.

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